Launched in Dubai in 2002, the brand is a partnership between long-standing friends, Meher Mirchandani and Riddhima Whabi. Having met as children the pair both went on to graduate from university in Fashion Design and Marketing. While, Riddhima worked in fashion, Meher worked in public relations and marketing in London. The brand has been recognized for its stunning collections with several awards, including the Grazia style award, ITP Designer of the year 2012 and more. Meher & Riddhima has been appreciated and worn by various local and international celebrities over the last decade and retails at both international and regional specialty boutiques and department stores. To Riddhima, the Creative Director, Fashion is the thrill and high of creativity, the sheer expression of novelty, the amazing and exquisite imagery, the portrayal of romance and elegance. She often refers to the quote by Edith Head –‘you can have anything you want in life if you dress for it’. She believes the confidence you can have by dressing your best is amazing and this is encouraged with the M&R style. CEO Meher is dedicated to growing the business, believing that excellence is not a skill; it’s an attitude. They are here to make history and bring joy and beauty to the lives of women around the world.
Contact Person: Meher
Free Zone (if any): Jebel Ali Free Zone
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